The birth of a brand…..
January 27, 2017
I often get asked how Monks On Vacation got its name as it seems to grab attention before our garments have managed to get a look in!
it was actually on a family holiday to Mykonos and we were out in Mykonos Town enjoying the fabulous simplicity of the Greek cuisine.We followed this with a few cocktails in a local bar watching the summer crowd wander past dressed in their beautiful Mykonos white uniform.They looked relaxed, glamorous and could equally have been at home on the beach as at one of the many upmarket restaurants or bars on this fabulous island.I don’t think I have ever seen such a synergy between the vacation wardrobe and where its being worn.The beauty and simplicity of design, abundance of white in every texture with a touch of a muted colour in a neutral grey or beige beautifully blended in amongst the natural environment surrounding us.
It was here that we looked at the drinks menu and a cocktail jumped out at us because of its name ‘Monks On Vacation’. My husband, always one to see a marketing tool commented on what a great name for a business. Looking out at the catwalk taking place infront of us it all made perfect sense. At that moment Monks On Vaction as a fashion brand was born.
The ethos of the brand was also defined then too. Small collections comprising of a limited number of designs with small runs.The beauty would be in how these pieces would work together, to form not just a single outfit but multiple ones. A collection that could be packed in a carry on for a city break away, or to a longer more leisurely vacation on the beach. Garments which would work equally dressed up or down, glamorous or relaxed. Pieces that would take you though a 24/7 busy lifestyle, from the gym to a qwick shopping trip to a glass of wine with friends. Our collections would be versatile yet stylish with every occasion covered.
Our first collections comprised of staple wardrobe garments on which future collections will build on. Our signature designs focused on detail such as our Maxi Sweat with its oversized arm length and cuff width.
We are continually looking to develop our concept and have exciting details to release over the coming weeks. MOV has come a long way in the last 18 months and especially since that cocktail in Mykonos.
We would love you all to stay tuned in and join the next stage of our fabulous journey with us.