The Beauty of the Pop Up

So MOV is 18 months old and the New Year is always a good time to take stock of all the amazing events which have happened over the year. With sales moving happily on our website we decided to venture into popups as an ideal way to introduce ourselves to new customers and to see how are garments work on real bodies as opposed to our inhouse models! The best part of being out there in the market place is to get real feedback too which is vital to emerging brands such as ourselves. We showcased our ranges in some fabulous local businesses who have been amazingly supportive to us in the whole process. It’s wonderful to see local independents working together to bring ideas to life giving us all a chance to move our brands forward onto the next step.IMG_5430 IMG_5897 IMG_5601 Looking for new channels for sales is a priority for any business. Website sales are often quite difficult to drive despite constant social media activity and I know we aren’t the first new business to say that!! Therefore we needed a new platform to introduce ourselves to a wider audience and Pop Ups became the welcome answer. Apart from the obvious benefits of being able to meet existing and new clients, the Pop Ups also give us a chance to see our collection being showcased as if in our own premises. Usually the garments are hanging on rails in my office available for immediate reference, but are also held behind protective plastic covers, keeping samples clean and pressed and away from potential damage. This is a necessary precaution not least by the continual (welcome!!) presence of my two gorgeous labradors who love to lie by my desk while I’m working! The most common problem for start ups like us is the lack of finances to rent good retail space, and so the compromise is to rent space in a working environment. This idea becomes even better when that space is mutually compatible in which the dynamic and footfall compliments both brands. We have been so lucky with Cafe Mila in Godalming, Bardoe & Appel in Guildford and &hobbs in Shere in which this was apparent. Therefore for us the PopUp has been vital in our development, not only as a natural sales progression, but also for our own identity. To see our garments up on the rails in a beautiful sales environment and to introduce ourselves to new customers who wouldn’t necessarily have even been driven to our website, has been massively satisfying and dare I say it, a huge sense of pride too in what we have achieved. So going forward into 2017 look out for us popping up in new venues and we already have dates booked in or diary. We’re always looking out for new spaces too, so if there’s anyone out there with any ideas, or any business owners who’d like to support us in this way please let us know as we’d love to collaborate with you. In the meantime we’ll keep you all posted on our events and our upcoming new collection and look forward to an exciting year ahead for MOV. If you do have any ideas of a great Pop Up location, or collaborative ideas, please get in touch with Anneli,, as we’d love to hear from you. horns header