I spent a lazy Sunday afternoon reading a great article in Style magazine by Harriet Nelham Clark on the emergence of new brands offering beautifully designed and crafted everyday pieces.
The emphasis is on niche and individual brands as opposed to the mass produced garments flooding in from abroad.
Quality is paramount, highlighting ‘homegrown’labels delivering the expertise of British made fabrics and manufacturing. UK factories often don’t have the capability of mass production, but the flip side of that is that small brands are then able to find small runs of manufacturing for their designs which is both cost effective for the cash flow, but also allows direct and easy communication between the designer and production.
The finished garments are unique in that the quantities are often small , which according to Ruth Chapman, (one of the interviewees in the article) makes the pieces rare and the consumer to feel ‘individual’ when wearing them.
The downside of home production is that costs can be higher than a mass produced piece from the Far East. However the investment in such pieces overrides other considerations when those garments are manufactured with the piece of mind that the factories are managed in a responsible manner and fabrics are knitted using the best of innovation and creativity the UK has to offer.
The women these labels attract are confident in themselves and their personal style, happy to experiment but know their own unique evolving style boundaries.
When I founded MOV the desire was to create beautiful pieces, from gorgeous fabrics , which would stand the test of time. When you read an article such as I did yesterday, lounging in my Maxi Sweat (seen below) it was great to feel that we’re not alone in our thought process, or in how we’re making it happen and MOV are more than happy to carry the label of a ‘treasure-box brand’!